New News

27 Nov 2009

November 27th, 5:03am 0 comments

Lon's Appearance on This Week in Media

Lon was on the popular podcast "This Week in Media" last week. You can listen to the episode here:

Or download it via iTunes. It's also available for download at the Pixel Corps' website.

24 Nov 2009

November 24th, 6:04pm 2 comments

Our Knight News Challenge Video Pitch

As previously mentioned we are applying for a Knight News Challenge grant. In addition to the traditional written application, the News Challenge organizers are also accepting twenty second video pitches.

Here's our submission:

22 Nov 2009

November 22nd, 3:22pm 0 comments

Off-Site Views Now Over 50%

Earlier this month we achieved a significant milestone of 40,000 plays of our West Hartford content since our April launch. This weekend we took some time to dig a little bit deeper into our analytics and found an even more impressive number: Half of all video plays have taken place somewhere other than LocalOnlineNews.TV.

Where are people watching us? YouTube, Facebook, Blip.TV, and countless other places. A number of local sites, such as The Green Tea House, The West Hartford Dog Park Coalition, and CTNewsJunkie.com have all enhanced their content by embedding LocalOnlineNews.TV video stories.

See a story you'd like to share on your site? No problem. Just click the 'embed' link to the left of the video window on LocalOnlineNews.TV or share videos from our YouTube channel. No permission is required and all of our content is available for you to use free of charge.

22 Nov 2009

November 22nd, 8:44am 0 comments

LocalOnlineNews.TV Co-Founder to Appear on This Week in Media Monday

LocalOnlineNews.TV co-founder Lon Seidman will be a guest on This Week in Media (TWiM) - a top ranked iTunes audio podcast that explores weekly developments as media transitions to new models of distribution and revenue. TWiM is hosted by new media expert and journalist Daisy Whitney. Whitney is also the host of her own weekly video show called the New Media Minute.

Other guests include Tim Street, CEO of APE Digital, and Lori Harfenist of theresident.net.

The show is recorded at Leo Laporte's TWIT.TV studio. You can watch it live starting at 3:15 p.m. EST Monday, November 23rd at http://live.twit.tv. The recording will be made available on iTunes shortly thereafter. We'll also post it here.

18 Nov 2009

November 18th, 9:11pm 1 comment

Gary Vaynerchuk Visits Connecticut

By: Lon Seidman, LocalOnlineNews.TV Co-founder:

I had the opportunity to meet Gary Vaynerchuk this evening when he came to Madison's RJ Julia bookstore for an event promoting his bestselling new book "Crush It!."

Vaynerchuk has defined personal branding, smartly developing a web video show that complemented his wine business. From scratch he built a substantial audience both in and out of wine circles with nothing more than a video camera and a passion for wine. That passion landed him on Conan O'Brien, the Today Show, Nightline, Ellen DeGeneres, and a number of other network shows. His business has grown right along with the success of the web show and is now a $60 million company.

I can say after meeting Gary in person that he's a genuine guy who enjoys sharing the practices that made him successful in this space. His video embedded below on advertising ROI is not to be missed and a major reason to consider advertising with LocalOnlineNews.TV :).

Update: Here's a great video of Gary's talk shot by an attendee:

13 Nov 2009

November 13th, 5:35pm 0 comments

We're Excited About the Upcoming Roku Player Updates

Continuing our earlier discussion regarding watching LocalOnlineNews.TV on televisions:

NewTeeVee has a great post on the changes coming to the Roku box and their upcoming 'channel store.' We're very excited about the Roku Box's new developments and look forward to getting our video content on there as soon as possible. The box is already a great solution for watching Netflix's streaming videos on your television.

Roku added a number of new products to their lineup. A standard definition version sells for $79 on Amazon. We like the $99 HD box. Here's a video from Gigaomtv with Roku's Chuck Seiber:

Watch live streaming video from gigaomtv at livestream.com

13 Nov 2009

November 13th, 10:51am 0 comments

We've Updated our Knight News Challenge Application

The Knight Foundation is generously providing five million dollars annually to fund new and innovative ideas to bring back local news. We are applying for a grant of a few hundred thousand dollars to improve our current base of coverage and expand into additional communities.

Learn more about our plans for the grant and growing our business by checking out our recently updated application at the News Challenge website.

10 Nov 2009

November 10th, 7:09pm 0 comments

A Major Milestone - 40,000 Video Plays!

We are very excited to report that our West Hartford site has surpassed 40,000 video plays since our launch in May - a significant number considering we cover just a single community. A very special thank you to our viewers for helping us achieve this important milestone!

10 Nov 2009

November 10th, 7:46am 0 comments

We'll be at Hypercamp Tomorrow

We are very excited to be invited to City University of New York's Hypercamp tomorrow. LocalOnlineNews.TV's co-founder Lon Seidman will be representing us there.

Hypercamp is a day long seminar that will look at best practices for building hyperlocal news businesses with representatives from both new and traditional media. The schedule is packed and looks very informative.

9 Nov 2009

November 9th, 1:40pm 0 comments

This Future Will be Aggregated

The future of news will be aggregated, but we're not quite there just yet.

While Theresa Freeman was covering the grand opening of the Green Teahouse on Thursday, she overheard someone remarking that West Hartford never had so much news coverage.

We agree.

Between the traditional outlets, online options like us and MyWestHartfordLife, and of course a number of local bloggers, we think West Hartford is a great example of how the news business will thrive in the 21st century. The problem is that all of this West Hartford news is all over the place.

The "Next Big Thing" in news will be aggregation services - tools that can deliver all of this new and innovative hyperlocal content to viewers based on their personal preferences and location.

We've designed our entire business around this aggregated content model. Embed us, link to us, post a story on Facebook, download to your iPhone, burn a DVD, etc., etc. You don't even need our permission, just be sure to embed your desired video story from our site or our YouTube channel.

Already more than 20% of our video plays come from places other than our website. Over time we hope to see that number grow as people find us on their television sets or through their favorite personal aggregation sites.

This is an area where traditional media with their huge online audiences can thrive. CNN is using Topix to link to content local to a viewer's location, and has integrated this functionality into their new iPhone app. They smartly recognized that becoming an aggregation point for news content beyond what they can produce themselves will keep people coming back to CNN for more.

We'll be doing our part. Look for a link on LocalOnlineNews.TV soon that will link in West Hartford content from a variety of local sources. We'll send out announcement once it's active with the hopes that others will begin doing the same.

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